Made to be
looked at.
Two things decided every shape in the drop. Neither of them was a boutique spotlight.
Shot on location — no studio
Built for the feed, not the display case.
Every shape was picked for how it reads in five seconds of vertical video. Bold outlines, high-contrast frames, lenses that catch light instead of hiding from it. If it doesn't stop a scroll, it doesn't make the drop.
Prism film — macro
One coating. Every light.
The film sits above the tint rather than inside it, so the colour shifts with the angle and whatever light is in the room. Same effect you just dragged through in the tint lab — this is it on an actual frame.